Trade shows provide an awesome opportunity to reach out to thousands of prospects and customers in a single location. It is your chance to showcase your company and product, promote upcoming events, announce new products or services, attract new hires, and even network with potential investors.
With this many opportunities, you want to make sure that your trade show campaign is as successful as possible. But with all the time spent preparing for the exhibition, it is easy to forget about one important element of the event: your booth! Here are 5 tips for creating the best trade show booth.
- Think Panoramic
A panoramic booth is one of the most popular options for trade show booths because it gives you an opportunity to showcase your company in its best light. Panoramic booth designs are typically larger than standard booths, allowing you to include more details about your company and its products and services. Panoramic booths can also be customized based on your specific needs so that they fit seamlessly into any trade show environment.
- Choose Colours Wisely
Your choice of colours should be consistent with the brand image that you have been working so hard to create. It is also important that the colours in your booth complement each other so they are cohesive when displayed together in one space on an exhibition floor or at an event venue.
- Make It Interactive
Interactivity is key in any good trade show booth design. You want people to be able to interact with your brand in some way — whether that means playing games on a portable touchscreen video kiosk or answering questions about what you do. The more engaged people feel with the booth, the better chance they have of remembering it after the event has ended!
- Use Great Graphics
This is one of the easiest and most effective ways to grab attention at a trade show. Displays that offer unrivaled graphic impact thanks to its space entirely dedicated to your image -edge to edge graphics! Use bold colours, eye-catching graphics, and effective signage to make sure you stand out from the crowd. When choosing graphics, make sure they match the message you are trying to convey and that they are consistent with the colour scheme of your company.
- Incorporate A Theme
If you are not sure what type of booth structure and design might work best for your company and its products or services, Exhibitree Display consultants are here to help. Is it a unique product? What separates your business from competitors? Then incorporate that into your display and make sure it is obvious from the moment people walk through the entrance.
Ultimately, you want to make sure that your display reflects who you are as an organization and what sets you apart from competitors. Ensure that it fits with your company’s overall marketing strategy and branding efforts. If possible, have someone who understands marketing and booth design work on this project with you so they can help fine-tune it according to industry trends and customer needs.
Trade show booths are designed to build your brand, increase visitor engagement, and drive product sales. Take the time to plan out your booth design, and have a reliable, reputable company like Exhibitree Display that will help turn your vision into an experience customers will remember.