Trade shows are an essential part of growing your business, giving you the opportunity to meet with the movers and shakers of your industry. It also puts you in touch with existing clients and potential new clients.
Your customers and potential customers attend trade shows do so for a reason. They may be looking for something specific to help solve a problem or to meet a specific need. This means you could be meeting with those who are looking for exactly what you have to offer.
To make the most of this opportunity, you want to have the best possible display, but what makes a good trade show display?
Elements of Good Trade Show Displays
You want your trade show display to make an impact quickly, but not be overwhelming. In order to be effective, there are some things that you should keep in mind:
Reflective Of Your Brand
A great display starts with a robust brand design. You want your booth to be visually appealing, but at the same time, you need it to match your business and brand identity. The right choice of a trade show booth structure, physical layout and graphics will help attract potential customers and make them want to learn more about what you offer.
Attention-Grabbing Graphics
Your trade show exhibit should be eye-catching, with high-quality graphics that make people stop and look at what you have to offer. This can be done with the use of colours and images that catch the attention of passersby. The goal is to draw people in so they stop and engage with you instead of just walking by your booth.
Visibility From All Angles
When planning your booth layout, think about how you want people to experience your brand. If guests can see all sides of your booth, they will have an easier time remembering what they saw at the event — which is exactly what you want them to do!
Easy Setup and Tear Down
Most people will spend a lot of time setting up their exhibit before the show starts, but even more time tearing it down at the end. Make things easier on yourself by using a lightweight, easy-to-set-up display. It will save money, time and energy if you don’t have to struggle with heavy equipment or have to hire an install/dismantle company to set-up and take down your booth.
High-Quality Materials
You want your trade show exhibit to look premium — not cheap or flimsy. Look for sturdy materials like aluminum when choosing your design elements. This way, your booth will look sharp even after several years on the road at multiple shows around the country or the world!
Multiple Entryways Into Your Booth Space
This allows people to enter from different angles, rather than having them all come through one entryway where they have to wait in line before getting into your booth. This will also help prevent bottlenecks from occurring during busy periods of the show.
With the right trade show displays and design, you will be able to effectively communicate your message and keep prospects engaged with your booth — and your brand — for as long as possible.
When you need displays for your special events and trade shows, Exhibitree Display Serviceshas you covered. We have everything from counters and kiosks to hanging signs, lightbox displays, portable pop-up displays and custom modular displays. When it comes to trade show displays, Vancouver turns to us.
For more information about how Exhibitree Display Services can help you make a great trade show display a success, contact us today!